Click Bait, Link Bait, and fishing bait. All of these three things are used to entice, attract, and lure people (or fish) in. Unfortunately, two of these three things won’t catch you a trout, but they will generate attention to your page, and achieve successful search engine optimization.
So what are the truths & lies that invade the SEO world?
SEO is Rubbish
Not so, SEO involves significant long-term effort and commitment which often pays additional rewards beyond the increase in traffic. Sometimes you can get quick wins if there are technical website issues that can be fixed quickly but if you are paying $50/month for SEO services that promise #1 Google ranking you are almost certainly on the path to black-listing and penalties.
Search engines will figure it out
Not without help – search engines use algorithms that endeavour to humanise the search process. Therefore, generating large numbers of URLs with a heap of sub-standard content can only result in your business being harder to find.
Providing unique valuable content, along with discreet technical SEO pointers, helps Google and other search engines to filter out the rubbish and more easily find relevancy in the search process.
Doing SEO once is enough
SEO activity is a bit like servicing your car – you need to maintain the attention to ensure optimal performance. Otherwise, and in most cases, after the initial boost in performance you will almost certainly see tailing-off of traffic generally and quality of traffic due to link degradation, outdated content, lack of currency with updated algorithms and falling behind your competition.
Investment professionals have a saying – ‘it’s not timing the market that generates good ROI, it’s time in the market’. The same can be said for SEO – consistent quality, effort and rigorous attention to process over time is the key to SEO success.
Link building is useless
Not sure that the industry agrees with that – a recent survey of digital marketing pros indicates that link building makes up around 40% of ranking factors – but the links must be relevant and authoritative. If not, detection and punishment will almost certainly occur.
#1 Ranking Single Keyword = Success
Now this IS rubbish and anyone espousing this benchmark as a measurement of SEO success is likely to be a scammer.
As stated earlier in this blog, the creation of relevant, well constructed content which focuses on the needs of your online audience will result in greater numbers of quality visitors than simply targeting a single, and often narrow parameter – that is, you almost always receive far more (and oftentimes better) traffic from long-tail keywords that you didn’t try to rank for.
Matching your content to your audience is where your SEO success begins.
Call Elevate SEO on 02 9126 8993 for free assessment of your SEO success …or not!
- There is only 1 out of the top 10 website is a content website
According to the top website as per Nielsen, there is only one website that is actually a content website and that is Wikipedia. According to Carter Bowels, this indicates that content is not king but usefulness is king. The post popular websites in the world give their target audience and their consumer something to do on the website other than just read content.
Content Marketing is a useful method to grow your audience which is used by majority of the big sites around the world. However, the sites do not grow because of the content around them; they grow because of their concept, product and usefulness to the audience.
Therefore, to summarize, the fact is that a website’s concept, community interaction, tool availability, etc. are more important to the growth of a business than simply content marketing.
Welcome to 2015! What online design trends are going to define the web space this year? We know that 2014 bought us grid layouts and slick flat design, will this year bring us smarter techniques? More advanced wow technology? Lets take a look in the crystal ball.
We have seen an increase in large background images being used along side parallax techniques and simple typography, will designers move away from large background images so you stand out from the masses?
Welcome to our first blog post of the year. In this post I am not going to write about what we predict for the marketing trends in 2015. This post is about the direction of content marketing in 2015 and in this post we are also going to cover the trends that are on the decline and the trends that are on the rise. This way we can give you a picture of content marketing in 2015.