So what are the truths & lies that invade the SEO world?
SEO is Rubbish
Not so, SEO involves significant long-term effort and commitment which often pays additional rewards beyond the increase in traffic. Sometimes you can get quick wins if there are technical website issues that can be fixed quickly but if you are paying $50/month for SEO services that promise #1 Google ranking you are almost certainly on the path to black-listing and penalties.
Search engines will figure it out
Not without help – search engines use algorithms that endeavour to humanise the search process. Therefore, generating large numbers of URLs with a heap of sub-standard content can only result in your business being harder to find.
Providing unique valuable content, along with discreet technical SEO pointers, helps Google and other search engines to filter out the rubbish and more easily find relevancy in the search process.
Doing SEO once is enough
SEO activity is a bit like servicing your car – you need to maintain the attention to ensure optimal performance. Otherwise, and in most cases, after the initial boost in performance you will almost certainly see tailing-off of traffic generally and quality of traffic due to link degradation, outdated content, lack of currency with updated algorithms and falling behind your competition.
Investment professionals have a saying – ‘it’s not timing the market that generates good ROI, it’s time in the market’. The same can be said for SEO – consistent quality, effort and rigorous attention to process over time is the key to SEO success.
Link building is useless
Not sure that the industry agrees with that – a recent survey of digital marketing pros indicates that link building makes up around 40% of ranking factors – but the links must be relevant and authoritative. If not, detection and punishment will almost certainly occur.
#1 Ranking Single Keyword = Success
Now this IS rubbish and anyone espousing this benchmark as a measurement of SEO success is likely to be a scammer.
As stated earlier in this blog, the creation of relevant, well constructed content which focuses on the needs of your online audience will result in greater numbers of quality visitors than simply targeting a single, and often narrow parameter – that is, you almost always receive far more (and oftentimes better) traffic from long-tail keywords that you didn’t try to rank for.
Matching your content to your audience is where your SEO success begins.
Call Elevate SEO on 02 9126 8993 for free assessment of your SEO success …or not!