Effective Search Engine Optimisation (SEO)
Search engine optimisation or SEO (commonly referred to as Organic SEO or Algorithmic SEO) is the optimisation of a website to improve its search engine ranking. Sites with high search engine rankings achieve the bulk of internet search traffic. This traffic is unpaid and often referred to as organic search traffic (in contrast to paid internet advertising techniques such as Pay Per Click or PPC).
SEO techniques cover many actives including: Organic SEO page code optimisation (keywords, titles, tags, coding, links, design, etc), Article Submission, Press Releases, Directory Submissions, Targeted Links and Social Media.
Numerous research studies estimate that optimized sites with excellent organic search rankings received 80% of all internet traffic. These highly optimized web sites have edited HTML coding to address relevance and search spider behavior, additionally and perhaps more importantly, these sites have built credibility and an authorize position with the search engines algorithms.
At Elevate we believe that the overall SEO strategy must be safe and long term focused (commonly referred to as White Hat SEO). This is in contrast to Black Hat SEO strategies. Black Hat SEO is the attempt to manipulate the search algorithm and deceive the search spiders. These strategies include keyword stuffing, hidden text, invisible frames and cloaking. Whilst initial results might be good, the site risks being penalised by the search engines by either a drop in its ranking or altogether elimination from the search results.
With Elevate’s White Hat SEO activities, we are creating content for users, not search engines. The increasing sophisticated algorithms of the search engines are the result of its attempt to find higher quality and more relevant information. Using White Hat SEO techniques will result in solid long lasting results.
As search engine optimization guidelines are not written in stone, it is important to continually research and review comments by major search engines and to try match your SEO practices to meet their current favoured strategies.
Our team has a special focus on obtaining top search engine rankings in the quickest timeframes, whilst still only using safe seo optimisation techniques (White Hat). We achieve this by the monthly fine tuning of our SEO work, based on results from our priority statistical analysis process that reviews and tests a number of variants to assess their current impact weighting on search engine algorithms.
